000 01247nam a2200265 a 4500
999 _c6140
_d6140
001 006140
003 UDELISTMO
005 20170523204301.0
008 111012s2011 US 000 0 ENG d
020 _a9780071743860
040 _aUDI
_cUDI
041 _aeng
044 _aUS
082 _a658.872
_bT361
_221
100 _aThomas, Lorrie
_97433
245 1 1 _aThe McGraw Hill 36 hour course :
_bOnline marketing
_cLorrie Thomas
250 _a1a. ediciĆ³n.
260 _aNew York:
_bMcGraw Hill,
_c2011.
300 _a256 paginas. :
_g23 cm.
500 _aContents index, answer key, instructions for accessing online final exam.
505 _aContents. Introduction. Chapter 1. Building an Online Marketing Foundation. Chapter 2. Planning the Website. Chapter 3. Building the Website. Chapter 4. Content Marketing. Chapter 5. Blogging. Chapter 6. Social Media Marketing. Chapter 7. Web Analytics. Chapter 8. Search Engine Optimization. Chapter 9. Online Advertising/Search Engine Marketing. Chapter 10. E-Mail Marketing. Chapter 11. Online Public Relations. Chapter 12. Managing Multitasking Web Marketing.
650 _aMARKETING EN INTERNET
_2lemb
_97434
650 _aMERCADEO EN INTERNET
_2lemb
_97435
942 _2ddc
_cBK